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the on-page and off-page factors that affect your ranking as a search engine query result page differ dramatically. While the overall goal of SEO is to make sure that the search engines can find your website, your on-page factors play just as much of a factor in the determination of your position on page results. The on-page factors that are used by the search engines are not the same everywhere. As a result, different techniques will be required to target the appropriate keywords on each individual web page. Understanding how and why this is done can help you make sure you get the best possible positioning for your pages.
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